Killer Ad Campaign for Ford F-Series Trucks

Let it be no secret that I'm a Dodge and GM fan. That's all I've ever chosen to drive, and probably won't change anytime soon.

However, let me tell you that Ford has caught my attention with the great look of their latest F-Series trucks ad campaign.

They have created a unique, well-branded campaign. It's just simply refreshing and really great to see their products placed into a complete graphically enhanced environment, whether it's the cool-looking contrasted desert landscape in the TV spot, or the fully engaging interactive website with all the bells and whistles.

Ford has really invested the time and money, when Detroit is "holding back" is this tight economy – it's a gutsy move. Maybe it’s in response to Dodge’s “All Guts. All Glory.” Truck Challenge campaign.

It’s great to see competition bringing out the best in the auto builders. This proves that when money is scarce in an established market, advertising actually becomes more important to gain market share than when the money is flowing. Companies desperately need sales revenue these days. Insight Marketing Design is very aware of this fact, so let us know when you’re ready for your new killer ad campaign to get that market share that is critical right now.

Ford has at least made this GM/Dodge loyalist sit up and take notice, just because of the really great look and branding. I suppose it has a lot do with the fact this it is a younger and hipper looking Ford. So, they nailed their target market with me. Who knows, maybe I'll go kick a few tires on an F-150.