IMD Begins Book Tour

Yes, Insight has been published. Not in an artsy little zine that three people in San Francisco read. Not in a brochure of Addy® winners. Not in a book we created ourselves (good idea, though).

In fact, Insight's work now appears in two books so legit you can find them at your local big box bookstore, or order them from your favorite local independent bookstore. Or online.

They're big books. The kind you'd find on a coffee table in a really cool house. Or in the art department of an ad agency.

The Big Book of Green Design, 2009, Collins Design, an imprint of HarperCollins Publishing, New York, includes four pieces created by Insight.

1. Insight’s Eco Bags, made of 100% recycled materials, were sent to clients with a list of “Top Ten Ways to go Green at Work.”
2. The Bike Rack Art Call for Entries for the City of Sioux Falls was created to solicit designs for original bike rack sculptures.
3. The Fueling Revolution poster for the American Coalition for Ethanol publicized the organizations 2008 National Conference and Trade Show.
4. Ethanol Today is the publication of the American Coalition for Ethanol. Insight designs each issue; The Big Book of Green Design shows the Insight-designed cover of one issue.

Edited by Suzanna Stephens and Anthony Stephens, The Big Book of Green Design features top green design materials created worldwide.

Another title in the "Big Book" design series, The Big Book of Self-Promotion from the same publisher, also hot off the press, contains several pieces from Insight. These include holiday books A Classic Christmas Tail and A Classic Christmas Tail 2.

The Big Book of Self-Promotion contains work from more than 500 design firms worldwide, showcasing the freshest, most inventive ideas used by these companies to promote themselves.

Proof that Every Design Project is Worth Extra Effort.

Donal McLaughlin was given the assignment to design an emblem for the United Nations Conference in 1945. So, at the age of 38, he was  challenged with the task of designing an original pictorial image in conjunction with the words "The United Nations Conference on International Organization, San Francisco, 1945". This new emblem was to be used on a round button, measuring 11/16ths of an inch. Not even 3/4ths.

Mr. McLaughlin created a map of the continents, with the United States front and center on the vertical axis. Another designer from his team added olive branches as a symbol of peace.

This design was adopted as the the official United Nations seal and emblem one year later, in 1946. Donal recommended and produced minor modifications that same year.

We lost Donal McLaughlin last month at the age of 102. He left behind a legacy of graphic design and architecture. But, his most monumental creation was a small button. You can read this story in it's entirety in the New York Times or the Washington Post. Thank you Mr. McLaughlin for the years of hard work and inspiration.

Email Design Gallery

Over the last two years Insight Marketing Design has created a series of campaigns for Sioux Falls’ own Howe Heating and Plumbing. One of the most recent projects was an e-newsletter that has received national attention.

Insight’s use of piping as graphic images and fun retro conventions earned us a spot in the Campaign Monitor’s email design gallery. This gallery showcases some of the great designs that Campaign Monitor’s customers come up with. 

See Howe’s and other awesome campaigns at: http://www.campaignmonitor.com/gallery/entry/2904/howe/

Or sign up to receive Howe’s e-blast at: http://www.howeinc.com/newsletter/subscribe.php

It’s SWELL!

Have lunch on us this Friday

Insight is looking for people with opinions.

We're conducting a focus group this Friday at noon regarding consumer products. The focus group will explore package design and taste testing. And we'll feed you and pay you for your time -- about 30 minutes. The fun starts at 12:15 pm and we'll have you out the door by 12:45 pm.

If you're interested in participating, give us a call at 605-275-0011.

Jeff Hayzlett to speak to SDAF Members

Insight Marketing Design is excited to sponsor the October 15th program for South Dakota Advertising Federation with guest speaker Jeff Hayzlett, CMO for Eastman Kodak.

Jeff's keynote is "Redefining the Kodak Brand through Digital and Social Media." Here's Jeff to tell you more.