17 posts categorized "Entertainment"

December 23, 2009

Game On!

This year, Insight's gift to our clients was a board game.

Called Launch: A Classic Christmas Campaign, the game is all about putting together an ad campaign.

Players move around the board collecting cards to show they've launched various media components, interact with Santa's capricious reindeer, and race to the finish.

Working on this project was fun. Of course, repeated testing was necessary in order to refine game action and instructions. In other words, we spent a lot of time playing games in the conference room.

We've also made an online version, so everyone can play! Check it out here.

September 30, 2009

Retreat to the Hills

Take eleven co-workers, transport them clear across the state, and deposit them in a sprawling house for four days. Add a couple of hours of discussions, followed by lots of playtime in the beautiful Black Hills. 

That was the premise for Insight’s retreat last weekend. Our first retreat, held in the same location two years ago, produced many tangible changes in our office – from hiring additional support staff to installing a smoothie machine in the break room. This retreat, however, focused less on structured meetings and more on structured fun.

Meeting

After discussions on Friday morning, we all piled in the cars and headed for the (Southern) hills. Everyone, even the claustrophobics in the group, enjoyed exploring Rushmore Cave and a quick stop at Lake Pactola. Back at the house, we grilled out and played.

Lake

We were back in meetings on Saturday morning. But instead of Doug and Candy leading the discussion, several team members talked about trends in our industry. And then it was time to play again. Four of us were invited to the top of Crazy Horse Monument – a rare treat. The rest of us, along with tour guides Bill and Tam Colson from Children’s Home Society, hiked around Horse Thief Lake.

We finished the evening in Deadwood with dinner, drinks, a little karaoke and a little dancing.  And Sunday morning we packed up the cars and, with the 50 mph tail wind, nearly flew back to Sioux Falls.

We had great fun, got to see our co-workers in a new light, and even found time for some serious discussions about the future of our agency. Was it a successful retreat? Absolutely.

View all of the photos from the trip on facebook

September 11, 2009

Downtown Events

Heads up!

This Saturday be sure not to miss the Sidewalk Art Festival.

Word on the street:

"Yeah, they have stuff out along the sidewalk downtown from 14th street to 9th street. Tons of people checking out art...way cool."
 - Doug

"what?"
 - Brandon

From SiouxFallsEvents.com
"It's the largest one-day outdoor festival in the region with more than 250 fine art, folk art, craft and food booths. Proceeds support the Washington Pavilion's Visual Arts Center. Visit the Children's Garden Studio, where kids can make and take art projects. Tickets for these activities are $2 each or $10 for all. Admission to the Kirby Science Discovery Center is also free for the day! Children must be accompanied by an adult. Please check in at the box office for admission stickers."

The shindig starts at 9am and after you get done checking out the art hang around for Grmanfest.

August 25, 2009

Magazine, Meet Video. Video, Meet Magazine.

I grew up in a small town, and when I mean small, I mean 420 people, two bars, one post office and one gas station kind-of-small.

I vividly remember a project in elementary school that our teacher had us create. She said, “What do you think Irene will look like in the year 2010?” So, there I was, sitting at my desk with pigtails and stone-washed jeans thinking what my town will look like in 15 years. I drew a Super 8 and a mall with a movie theater. In my mind I imagined Irene to be something similar to Sioux Falls at that time. If you drive through current day Irene, you will find the population sign, which now reads 423, the same two bars, post office and gas station. 

My 5th grade visions were far from reality.

When I think about times like these I realize that some things will never change. On the flip side, as a 5th grader (View this photo) I never would have thought by the time I was 25, I’d be part of a generation where magazine and video meet to create powerful advertising.

Currently, CBS and Pepsi Max are pairing up to promote the upcoming fall season on CBS. Entertainment Weekly will feature 40 minutes of video and sound, including a Pepsi Max commercial, with a small plastic screen. Copies will be sent to a limited number of subscribers in New York and Los Angeles.

According to USA Today “Pepsi Max joined the promotion because the shows' audiences match up well with Max's 25-to-39-year-old male demographic, and those consumers like new technology.”

I like it. I want a copy. How can I get one?

July 31, 2009

Email Innovation

Ideas for new email functions:

Pressure sensitive keyboard - instead of hitting the shift key to capitalize, just press hard...if you press exceptionally hard the font size will actually go up.  It should make it easier to know if someone is really angry when reading that email about:

RE: THE COVER SHEET ON YOUR TPS REPORTS!

Automatic emoticons - utilizing your computer's webcam, your facial expression is automatically analyzed and inserted as an emoticon at the end of each sentence. LOL ;-)

Pay-per-email
- perhaps this would limit the number of people who receive concepts for approval, thus vastly increasing the chance that the campaign will ever happen.


Just some random thoughts that a high-school buddy and I contemplated while enjoying a sit in the hot tub last night.

July 24, 2009

32 Seconds of Fame

For the last few years I’ve wanted to try out for American Idol. It’s one of those things you put on your “Bucket List” and never think you’ll actually follow through with.

My husband and I needed a vacation and thought “What the heck!” So we, like 12,000 others, were American Idol bound.

After driving nearly 11 hours to Chicago in crazy traffic and rain we reached our destination.  Four am came much too soon that Saturday morning as we made our way to the United Center for registration. When we pulled up, we could hear the crowds, some that had been camping out since 8:00 pm the evening before, screaming for the cameras.

We only stood in line for four hours that day to register.  As we stood there in 80+ degree weather, lo and behold,  ice cold Coke and Coke Zero was being handed out by the producers. The Coke bottles were Collector Editions, sporting music notes for American Idol.

By 10:30, wristbands and tickets were handed to us and the producer said to be back by 5:00 am on Monday morning. Gulp, that’s early.

Neither of us had ever been to Chicago so we took the next day and a half to sight-see.

Monday morning, we showed up at 4:30 am. There were about three blockades full of people. I’m sure when it was full there were at least 12.

The crowd would roar for the cameras screaming things like, “I’m the next Amercian Idol.” There were definitely some crazies looming in the crowds. You could see the producers scoping people out. They told us it was the second largest audition in AI history, 12,000 strong. There were news crews, firetrucks, helicopters around and reporters getting stories aplenty from the crowd.

About 7:30 am we started moving inside and ended up in our seats around 8:30. Senior Producer, Ron Deshay, led the crowd in “Hot and Cold” by Katy Perry. The “crowd song” sounded pretty rad with 12,000 people singing along.

The producers and directors filmed the opening shots of the auditions for about an hour. This entailed making sure there were no logos on hats, shirts, water bottles that were not anything but sponsors of the show....i.e: Coke, AT&T, Ford, etc.

After the opening shots, the crew set up 12 cubicles on the floor of the United Center and started sending people through. Groups of four sang for the producers. Only one person made it through per group of four, if any at all.

I could see when each person began and ended their auditions. I decided to start timing them to prepare my song. Some people had 20 seconds, some 30. I saw one producer motion for a girl to stop after 10 seconds at one point. It seems the producers usually had their minds made up in the first few seconds.

As our section was called we were escorted to the main floor and put in groups of four. I was the first of the four out of our group to sing. The producer called me up, I stepped forward and sang “There You’ll Be” for approximately 30 seconds. It was hard to hear myself as the girl in the left cubicle sang a robust gospel song and the guy to my right was rapping.

We all finished and she called us up and said “Very nice auditions today but I’m afraid it’s a no for all of you.” That was it. We were then directed outside where we wished our American Idol dreams good-bye, which I was OK with. The winners of that round advanced to round two, and if they passed round two, they sang for for “the judges.”

For me, it was all about the experience. Something I could say I did once but have no desire to ever do again.

July 22, 2009

Wanted: iPhone App for Laundry

When I was young, my grandparents acquired a device called the “Blab-Off.”

It allowed the user to turn off the audio on the television set without getting up! Its purpose was to allow you to enjoy the show without being forced to listen to the commercials.

This marvel consisted of an electric cord with a switch on one end. The other end plugged into the television. An early ancestor of the remote, I suppose.

My grandparents thought it was pretty nifty. I liked playing with the Blab-Off but I didn’t like it when they turned off the audio. That’s because I thought the commercials were just as interesting as the programming. Either I was already demonstrating a proclivity for advertising or I was already rebelling.

Then again, the programming sucked. I'm sure my brain was permanently damaged by watching reruns of Gilligan’s Island and Hogan’s Heroes.

Entertainment is light years ahead of where it was yesterday. But it feels like anyone could have held that Blab-Off and realized how much potential was ahead.

What are those things today that seem to carry potential? And what are those things that seem incredibly antiquated compared to everything else around us?

I nominate laundry.

How about you?

July 21, 2009

JazzFest 2009 was quite the experience!

Perfect weather and some great musicians brought in huge attendance numbers for JazzFest 2009. It's an experience we're lucky to have in our own backyard, attracting audience of all ages.

The food vendors ranged from small town to giant chain and from carnival fare to elite fine cuisine. Music fills the outdoor venue and creates the biggest party around. The music is the core of this event. But, people are drawn for the experience.

This is truly an experience for the senses. The feel of a plush grassy lawn between your toes. The smell of BBQ pork, kettle corn and funnel cakes. The taste of frozen hot chocolate, fried cheese curds and Indian tacos. The sight of people...from all walks of life, coming together for a united experience. AND, of course, the amazing music fills the air.

Kudos to Sioux Falls Jazz and Blues Society. We are fortunate to have this event in Sioux Falls.




Posted by Doug Moss, Creative Director

July 09, 2009

Redbox Request

On our way home last night my wife and I stopped by HyVee to stock up on some essentials ($.88 hot dogs).  While there we decided to grab a movie from the Redbox.  For those of you who have done this before, see if this sounds familiar:

There's a line.  Some people waiting to return movies, others waiting to grab something new. I wait my turn.  When I finally get to the Box I go through the exact same process that the person who was in front of me just went through. Yes, I'd like to view the list. I flip through the screens looking for: titles I've heard about, movies I've been waiting to come out, anything with Nicolas Cage, etc. This takes about 3 minutes. Once I hit the end of the list, I go back and make my selection. Swipe my card and I'm out of there. Next up.

It sounds really slick, but while I was waiting, I wondered how it could be better.

After pondering that for a while, I was still in line so I started to think of other movie-related problems, and I had an idea that I think would answer a number of my concerns.

I'll lay it out for you. One of the problems that I have with movies is that there are just too many of them coming out all the time.  I can't remember if I thought a movie looked good or not, and there are plenty of movies that I really wanted to see, but totally forgot about.

Dear Redbox, here is what I'd like:  When previews for a new movie are running, I want to be able to: A.tweet, B.email, or C.go to your website and request that when the movie comes to Redbox I get notified.

But please don't stop there. Put up a listing of all of the movies you have circulating through the Boxes, let me go through them and create a "to rent" list.

Here's where it gets really slick. The next time I come up to the Box, make the first step be to scan my credit card.  When I do, pull up a list of the movies that I have on my "to rent" list that are currently available in the Box. No more scanning through 10 pages. I've cut my browsing time down to under a minute.

Also, when I return movies let me review them.  Display these reviews under each movie in the list and on your site. Then based on the movies I have rented and my reviews, suggest a few titles I may enjoy.

If this system were in place, I think the lines would shorten up and I know I'd rent more movies.  What do you think?

May 29, 2009

SculptureWalk

Sculpture Walk18

If you haven't had a chance to check out the SculptureWalk around Downtown Sioux Falls, you owe it to yourself to take the time over a lunch and take a stroll.


Here's the link my shots from today's excursion.