Facebook Update

These past few days have been very busy for Facebook.

Last week they came out with Facebook Lite, which strips down some of the less "essential" features of Facebook and focuses on messaging, photos and videos and in many ways was a step toward offering users an experience similar to Twitter.  Check it out here.

Then this afternoon Facebook turned on another new feature: Mentions.

Now when you are posting a status update you'll be able to "mention" or link your friends in your post.  But not just your friends, you can also mention pages/brands that you are a fan of, events, and groups.

This feature is another step towards creating a more Twitter-like experience and we'll be watching and exploring how brands can use this feature in their social networking strategies.

To use the new feature:
When posting a status update type the "@" symbol followed by the person, place or thing that you would like to mention.  As you type Facebook will provide a generated list of options to choose from.

So check it out!  What do you think?

Yes, they have ad agencies in South Dakota

Yep. Along with the pony express and gunfights in the streets, South Dakota has ad agencies.

We even have that Interweb thang.

Thanks to one of our favorite blogs, Make the Logo Bigger, for the shout out on our video about the Children's Home Society project.

Thanks for the mention on the OSOCIO ("Social advertising and non-profit campaigns from around the globe") Twitter feed.

And thanks to Graphic Content for the kudos, as well.

Back to advertising -- one of the most famous campaigns in the history of advertising originated in South Dakota.

Remember the Wall Drug signs...which still exist in some locations? This out-of-home campaign is legendary, with signs worldwide.

Of course, Insight can't take credit for that campaign. But its constant presence keeps important advertising principles top of mind as we whiz by on the stagecoach.